The idea grew out of earlier work on a travel website focused on flight routes and airline decisions. A large part of that research explored why airlines launch new routes and how travellers actually use them.
From there, the next logical question emerged: what happens after you land?
Do you hire a car, rely on public transport, or choose a destination where you don’t need a car at all?
That simple but often overlooked decision became the foundation of Car or No Car. While the original idea dates back almost 20 years, travel habits, transport options, and city design have finally caught up with it — making the question more relevant now than ever 🌍